Category

Google Analytics

Measure-Customer-Acquisition-Cost-by-Channel-in-Google-Data-Studio (1)

Measure Customer Acquisition Cost by Channel in Google Data Studio

By | Blog, Google Analytics, Google Data Studio | 2 Comments

Customer Acquisition Cost is an important metric to understand the return on investment you’re getting from different marketing channels.

With some marketing channels you can see exactly how much it has cost to get a conversion. However, some other channels can be more complex. If a website visitor found your company’s blog post while searching on Google and then converted, how much did it cost to acquire that customer?

Read More