How to track all Link Clicks using Google Tag Manager

How to track all Link Clicks using Google Tag Manager

In this post I'll show a way for you to track all Link Clicks using Google Tag Manager. This allows you to track all internal and outbound link clicks using one tag.

Read more


How to Track Accordion Clicks using Google Tag Manager

How to Track Accordion Clicks using Google Tag Manager

In this post I'll show a method to track Accordion clicks in Google Tag Manager. This will allow you to see what sections within an accordion users are expanding and looking at.

Read more


How to track Internal and Outbound link clicks in Google Tag Manager

How to track Internal and Outbound link clicks in Google Tag Manager

In this post I'll show a method to track Internal and Outbound link clicks using Google Tag Manager. This will allow you to see which links your website visitors are clicking on and how they navigate on your site.

Read more


How to measure page scrolling in google data studio

How to measure Page Scrolling in Google Data Studio

In this post I'll show you how to measure Page Scrolling in Google Data Studio. I'll also show how you can set up the correct tracking in Google Tag Manager so you can see how far along your page users scroll.

Read more


How to Measure File Downloads in Google Data Studio

How to Measure File Downloads in Google Data Studio

In this post I'll show a method to measure file downloads in Google Data Studio. To be more accurate, I'll show how to track file downloads in Google Tag Manager and how to monitor and measure the types of file that have been downloaded in Google Data Studio.

Read more


How to create Trigger Groups in Google Tag Manager

How to create Trigger Groups in Google Tag Manager

In this post I'll give a very simple example of the new Trigger Groups feature in Google Tag Manager.

For a more substantial and thorough look at Trigger Groups check out;

But I'll give you a very simple example - with doggos!

Read more


How to track Excel file downloads in Google Analytics using Google Tag Manager

How to track Excel file downloads in Google Analytics using Google Tag Manager

In this post I'll show how to setup a tag to track Excel file downloads in Google Analytics.

The first step is to open up your Google Tag Manager container and add a New Tag.

Read more


How to Track YouTube video views using Google Tag Manager

How to track YouTube video views using Google Tag Manager

Today I'll be sharing a method to track YouTube video views using Google Tag Manager.

This method is used for tracking embedded YouTube videos on your website.

Read more


How to add Facebook Pixel tracking code to your website

Adding a Facebook Pixel to your website using Google Tag Manager

Facebook's Pixel allows us to target users who have visited our website with adverts on Facebook. In this post I'll run through a method to install it on your website using Google Tag Manager.

I've based my method of installing on the procedure outlined in the excellent Measureschool video below.

Read more


Google Tag Manager PDF downloads

How to track PDF downloads using Google Tag Manager

What's the best way to track PDF downloads on your website?

I'd recommend using Google Tag Manager to create a custom event, and then tracking the event in Google Analytics.

Read more