But let’s take a look at the actual Dashboard.
Google Analytics Goal Conversion Dashboard
Here is the Google Analytics Goal Conversion dashboard in Google Data Studio.
Components of the Goal Conversion Dashboard
So I’ll run through some of the features of this dashboard. The first one is a Google Map showing the locations of each of the Goal Completions on your site.
The Google Maps showings Goal Completions and Sessions
Below is the Google Map showing the location of each goal completion worldwide.
This is made using a calculated field to avoid confusion over place names. For example we don’t want the map to get confused between Paris, Texas and Paris, France.
Here is the formula for the calculated field.
CONCAT((Town/City),”, “,Region,”, “, Country)
This makes sure every location on the map is unique.
There is a second Google Map that shows the location of each session that has occured on the website.
So one thing to note about Google Maps in Google Data Studio is that if you use place names (Address, City, Country etc) for your location bubbles you are limited to 1000 unique places on the map.
Therefore we if want to take full advantage of the level of detail available in the map we want to increase the number of bubbles to the full limit of 10,000 as shown below.
To do this I’ve chosen the Bubble Location field to be ‘Latitude, Longitude’ and the Tooltip field to be the calculated field of ‘City, Region, Country’.
Therefore we can have over 1000 locations on the map but still have a nice, easy to read tooltip showing the name of the city or town, the state, province or region and the country.
The Chart showing the Goal Completion Rate using a Reference Line to compare it to the average
So one more component of the Google Analytics Goal Conversion dashboard I wanted to show you was a time series chart that shows the daily Goal Conversion rate and a Reference Line comparing it to the average Goal Conversion rate during the selected time period.
As we can see in the tooltip highlighted below the Goal Conversion Rate on 23 June was 0.52% and the average for the past two weeks has been 0.41%.
I won’t go into too much detail about the other components of the dashboard, but hopefully it is something useful for you.
My Other Blog Posts
If you found this article interesting you might enjoy some of my other blog posts.