Hi, I’m Michael!
I’m a digital marketing analyst living in Cape Town, South Africa.
- Digital Analyst with five years experience working in Marketing.
- Have been focused on Marketing Analytics since 2015.
- Experience with tracking the performance of marketing campaigns, website traffic, lead generation and sales.
- Have dealt with digital marketing and website traffic for sales offices in twenty countries across Asia, Europe and North America.
- Have built marketing performance trackers, reports and interactive dashboards.
- Able to design and build accurate reports, and analyse data to determine actionable insights to marketing management.
Experience with the following tools and software;
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Sheets
- Google Search Console
- Advanced Excel
Degrees and Diplomas
- Bachelor of Arts (Honours) degree from the University of Cape Town (2006 – 2009)
- Postgraduate Diploma in Marketing Management from the University of Cape Town (2012)
- Google Analytics Individual Qualification
- Google Analytics for Power Users
- Advanced Google Analytics
- Ecommerce Analytics
- Google Tag Manager Fundamentals
- Introduction to Data Studio
- SQL Bootcamp