Hi, I’m Michael!

I’m a digital marketing analyst living in Cape Town, South Africa.


  • Digital Analyst with five years experience working in Marketing.
  • Have been focused on Marketing Analytics since 2015.
  • Experience with tracking the performance of marketing campaigns, website traffic, lead generation and sales.
  • Have dealt with digital marketing and website traffic for sales offices in twenty countries across Asia, Europe and North America.
  • Have built marketing performance trackers, reports and interactive dashboards.
  • Able to design and build accurate reports, and analyse data to determine actionable insights to marketing management.

Experience with the following tools and software;


Degrees and Diplomas

  • Bachelor of Arts (Honours) degree from the University of Cape Town (2006 – 2009)
  • Postgraduate Diploma in Marketing Management from the University of Cape Town (2012)



Follow me on Twitter, connect on LinkedIn or email me at michaelhoweely@gmail.com.