Hi, I’m Michael!
I’m a digital analyst living focused on marketing, web analytics, tag management and data visualization.
- Digital Analyst with seven years experience working in marketing.
- Have been focused on digital analytics since 2015.
- Experience with tracking the performance of marketing campaigns, website traffic, lead generation and sales.
- Able to design and build accurate reports, and to analyse data to determine actionable insights for marketing teams.
Experience with the following tools and software;
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Search Console
- Google BigQuery
- Google Sheets
- Advanced Excel
Degrees and Diplomas
- Bachelor of Arts (Honours) degree from the University of Cape Town (2006 – 2009)
- Postgraduate Diploma in Marketing Management from the University of Cape Town (2012)
- Google Analytics Individual Qualification
- Google Analytics for Power Users
- Advanced Google Analytics
- Ecommerce Analytics
- Google Tag Manager Fundamentals
- Introduction to Data Studio
- SQL Bootcamp
Started a blog in early 2019 and grew it to over 9000 users a month through organic search and organic social media.