Hi, I’m Michael!

I’m a digital analyst living focused on marketing, web analytics, tag management and data visualization.


  • Digital Analyst with seven years experience working in marketing.
  • Have been focused on digital analytics since 2015.
  • Experience with tracking the performance of marketing campaigns, website traffic, lead generation and sales.
  • Able to design and build accurate reports, and to analyse data to determine actionable insights for marketing teams.

Experience with the following tools and software;


Degrees and Diplomas

  • Bachelor of Arts (Honours) degree from the University of Cape Town (2006 – 2009)
  • Postgraduate Diploma in Marketing Management from the University of Cape Town (2012)



Started a blog in early 2019 and grew it to over 9000 users a month through organic search and organic social media.


Follow me on Twitter, connect on LinkedIn or email me on michaelhoweely @ gmail.com.