How to track Internal and Outbound link clicks in Google Tag Manager

How to track Internal and Outbound link clicks in Google Tag Manager

In this post I'll show a method to track Internal and Outbound link clicks using Google Tag Manager. This will allow you to see which links your website visitors are clicking on and how they navigate on your site.

Read more


Unemployment Worldwide over the past Twenty Years

Unemployment Worldwide over the past Twenty Years

In this post I've put together a Google Data Studio report looking at the rate of Unemployment worldwide over the past twenty years. To be exact the data is from 1997 to 2017.

Read more


Creating Custom Search Query Categories in CASE statements in Data Studio

Creating Custom Search Query Categories using CASE statements in Data Studio

In this post I'll show a method for creating custom Search Query Categories. This method involves creating custom categories using CASE statements.

Read more


Looking at the Worldwide Homicide Rate in Data Studio

Looking at the Worldwide Homicide Rate in Data Studio

In this post I wanted to look at the Worldwide Homicide Rate, and also put together a Data Studio report that could work both as an interactive, live report and as a static PDF.

Read more


Looking at the X-Men franchise in Google Data Studio

Looking at the X-Men franchise in Google Data Studio

The film Dark Phoenix was recently released to mediocre reviews and dismal earnings at the box office. It's release, and subsequent failure to capture the imaginations of audiences or critics, most likely spells the end for the X-Men franchise under 20th Century Fox.

Read more


How to compare two websites in Google Data Studio

How to compare two websites in Google Data Studio

In this post I'll show you how you can compare two websites in Google Data Studio. Imagine you have two websites and are curious about how they compare with one another. Using Data Studio, you can set up a custom dashboard to see how they are both doing.

Read more


How to measure page scrolling in google data studio

How to measure Page Scrolling in Google Data Studio

In this post I'll show you how to measure Page Scrolling in Google Data Studio. I'll also show how you can set up the correct tracking in Google Tag Manager so you can see how far along your page users scroll.

Read more


One Map, many Metrics in Google Data Studio

One Map, many Metrics in Google Data Studio

One feature that might be useful in Data Studio is the ability to switch metrics while viewing a geo-map.

So for example, taking a look at the number of sessions worldwide, then switching seamlessly to the number of goal completions worldwide.

Read more