Four in One Analytics Looker Studio Dashboard Template
I recently released a new Looker Studio dashboard template on ByMarketers which includes Google Analytics, Search Console, Google Ads and YouTube Analytics data. ByMarketers is a site on which you can download many different digital marketing templates & resources.
View this Dashboard Template on ByMarketers at this Link.
What does ‘Four in One’ mean?
This dashboard displays data from four data sources, all within the Google Marketing Platform.
- Google Analytics
- Search Console
- Google Ads
- YouTube Analytics
What’s in the Looker Studio Dashboard?
It consists of five pages;
- Summary of all Channels
- Google Analytics 4 (GA4)
- Search Console
- Google Ads
- YouTube Analytics
Once you purchase the dashboard you’ll be able to replace the sample data sources with your own data sources. Note that the Google Ads dashboard shows zero for all metrics for privacy reasons.
Google Analytics 4
Digital marketers can use Google Analytics data to gain deep insights into user behavior, where their traffic comes from, which marketing channels are most effective, and how users interact with their website or app.
This includes tracking conversions, such as purchases or sign-ups, to see what drives sales or engagement. Marketers can also identify which pages are most popular, how long users stay on the site, and what content keeps them engaged.
Search Console
Digital marketers can leverage Google Search Console data to gain deep insights into how their website performs in Google search results. It provides key metrics such as which queries bring users to their site, the site’s average ranking position for those queries, click-through rates, and how often the site appears in search results (impressions). This information helps marketers understand the effectiveness of their SEO strategies.
Google Ads
From Google Ads data, digital marketers can discern a wealth of information regarding the performance of their online advertising campaigns. This data reveals how often ads are displayed (impressions), the rate at which ads are clicked (click-through rate, or CTR), the cost of these clicks (cost per click, CPC), and the conversion rate, indicating how often clicks lead to desired actions like purchases or sign-ups. Marketers can use this information to evaluate the ROI of their advertising efforts.
YouTube Analytics
YouTube channel analytics provides digital marketers with detailed insights into the performance and engagement of their video content. This data includes views, watch time, and the growth rate of subscribers, offering a clear picture of content popularity and viewer retention. Analytics reveal which videos are most engaging, helping marketers understand what content resonates best with their audience.