How to track Excel file downloads in Google Analytics using Google Tag Manager
In this post I'll show how to setup a tag to track Excel file downloads in Google Analytics.
The first step is to open up your Google Tag Manager container and add a New Tag.
How to compare Google Analytics Segments by blending data in Google Data Studio
In today's post I'm going to show a very simple but effective way of blending data in Google Data Studio.
Rather than blending different data sources, as I've mentioned in a previous post, we're going to be blending three different segments from the same Google Analytics account.
How to track YouTube video views using Google Tag Manager
Today I'll be sharing a method to track YouTube video views using Google Tag Manager.
This method is used for tracking embedded YouTube videos on your website.
How to track PDF downloads using Google Tag Manager
What's the best way to track PDF downloads on your website?
I'd recommend using Google Tag Manager to create a custom event, and then tracking the event in Google Analytics.