Looking at Search Console Queries and Landing pages in Data Studio

Looking at Search Console Queries and Landing pages in Data Studio

In this post I’ll show how to look at Search Console Queries and Landing pages and how they are related. We can do this by creating a Google Data Studio report.

First step is to add your Search Console data to Data Studio.

Adding Search console

You’ll need to choose URL Impression and not Site Impression.

The main focus of the report are two tables, the one giving you the ability to filter by Query and the other letting you filter by Landing Page.

The Query table is made by setting up the data as shown below.

Dimension: Query
Metrics: Impressions, Url Clicks, URL CTR (Click-through rate)

A table allowing you to filter by Search Console Queries in Data Studio

You then need to set up the Landing Page table.
Dimension: Landing Page
Metrics: Impressions, Url Clicks, URL CTR (Click-through rate)

A table allowing you to filter by Landing pages in Data Studio

You need to make sure that ‘Apply Filter’ is ticked for both tables.

You can then filter the list of Landing Pages using the Query table, as shown below.

Example of a table allowing you to filter by Search Console Queries in Data Studio

And you can also filter the list of Queries by the Landing page. This allows you to quickly see which queries are bringing traffic to which pages.

Example of a table allowing you to filter by website landing pages in Data Studio

I hope you enjoyed this post about how to explore Search Console queries and landing pages in Google Data Studio.

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