How to Measure Accordion Clicks in Google Data Studio

How to Measure Accordion Clicks in Google Data Studio

In a previous post I described how you can Track Accordion Clicks using Google Tag Manager. In this post I’ll show how you can measure accordion clicks in Google Data Studio.

What is an Accordion?

An accordion is a way to display content on your website. On a web page with lots of information, it may be tricky to display all the information without the page becoming very long and difficult to navigate. One way to get around this is to create an ‘accordion’ that has headings you can click on to expand. Below is an example of an accordion with random facts from Google’s SERP.

Tracking Accordion Clicks in Google Tag Manager

In my previous post I talk about how to track Accordion Clicks using Google Tag Manager.

How to Track Accordion Clicks using Google Tag Manager

Once you’ve followed the steps to setup tracking of Accordion clicks correctly you can move on to measuring and displaying these clicks in Data Studio.

Measuring Accordion Clicks in Google Data Studio

Once we’ve successfully set up Google Tag Manager to track our clicks, we need to add our Google Analytics data to a new Google Data Studio report.

Select Google Analytics as a Data Source

Once we’ve added Google Analytics as our data source, we need to create two tables in a Data Studio report.

The first is set up as follows:
Dimension: Event Label
Metric: Total Events

a table showing the total number of accordion clicks

But to make sure we only include Accordion events we need to create a filter for this table.
This filter is set up as follows:
Include > Event Action > Contains > accordion

We can add in another table that allows us to filter the Accordion clicks by Page Title.

Dimension: Event Label
Metric: Total Events

A table in google data studio

We can then filter by page to see what accordion clicks are happening on each page.

How to Measure Accordion Clicks in Google Data Studio

Using the Data Studio report

Below is the Data Studio report that you can use to measure how many times an accordion section has been clicked on.

I hope you enjoyed this post, and know a bit more about how to measure Accordion clicks in Google Data Studio.

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