Adding a Facebook Pixel to your website using Google Tag Manager
Facebook's Pixel allows us to target users who have visited our website with adverts on Facebook. In this post I'll run through a method to install it on your website using Google Tag Manager.
I've based my method of installing on the procedure outlined in the excellent Measureschool video below.
How to combine events using a CASE statement in Google Data Studio
Let's say we want to combine certain event completions in Google Data Studio.
We might try and use the same formulas that we use for combining goal completions together into custom metrics.
How to track PDF downloads using Google Tag Manager
What's the best way to track PDF downloads on your website?
I'd recommend using Google Tag Manager to create a custom event, and then tracking the event in Google Analytics.