Measure Customer Acquisition Cost by Channel in Google Data Studio
Customer Acquisition Cost is an important metric to understand the return on investment you're getting from different marketing channels.
With some marketing channels you can see exactly how much it has cost to get a conversion. However, some other channels can be more complex. If a website visitor found your company's blog post while searching on Google and then converted, how much did it cost to acquire that customer?
How to compare two websites in Google Data Studio
In this post I'll show you how you can compare two websites in Google Data Studio. Imagine you have two websites and are curious about how they compare with one another. Using Data Studio, you can set up a custom dashboard to see how they are both doing.
How to compare Google Analytics Segments by blending data in Google Data Studio
In today's post I'm going to show a very simple but effective way of blending data in Google Data Studio.
Rather than blending different data sources, as I've mentioned in a previous post, we're going to be blending three different segments from the same Google Analytics account.
How to Blend Data in Google Data Studio
In this post I'll give a basic overview of how to blend data in Google Data Studio. Blending data is a very useful feature that will help you combine different data sets for your dashboard.
Below I'll give a basic step by step example of how to combine two different data sources.